ISBN: 978-0-7787-3931-9, Copyright: 2008
This text describes the tricks that advertisers use to make their products more appealing to people. Persuasive advertising is outlined, including topics such as food stylists, nutritional value of foods and characters that are used in ads in order to appeal to children. We follow the learning of Martina, a student who learns many advertising tricks and questions the reliability of advertisements. She ends up learning how to make informed, educated decisions about what she purchases, and learns to set reasonable, attainable goals for herself. This text lends itself to awareness of media literacy and includes many pictures and interesting facts to engage the learners. Great discussion about connections can be generated after reading just a few paragraphs of this text.
Genre: Non Fiction
Theme: Media Literacy
Reading Ability: Junior and Intermediate Grades
Who Would Like This Book? Teachers who are presenting media literacy. Those who are interested in advertising.